When the first snowflakes gently fall from the sky and the air is filled with the scent of cinnamon, mulled wine and freshly baked biscuits, South Tyrol transforms into a Winter wonderland – it’s the most wonderful time of the year: Advent. Everywhere, little lights twinkle, music fills the streets and people come together to chat, laugh and enjoy the enchanting spirit of the pre-Christmas season. Around Hotel Hohenwart in Schenna, some of South Tyrol’s most beautiful Christmas Markets await you – each with its own story, atmosphere and unique festive charm.
The best Christmas Markets around Meran: Advent magic to discover and enjoy
Meran Christmas Market
28 November 2025 – 6 January 2026
Just a short distance from Hotel Hohenwart, the Meran Christmas Market turns the city into a sparkling fairy tale. Along the promenade, in “Thermenplatz” and “Sandplatz”, charming wooden huts line up, filled with the scent of mulled wine and freshly fried “krapfen”. The Meran Christmas Market is one of South Tyrol’s best-known and most loved, a place where the Advent season comes alive and the whole town shines in festive splendour.
As you stroll through the market, you’ll find handcrafted South Tyrolean goods, local delicacies and traditional treats that taste like childhood memories. Between warm apple punch, hearty barley soup and freshly baked “zelten”, you can enjoy Advent with all your senses.
Especially magical is the section along the Passer Promenade, where lights shimmer on the water and the mountains glow at dusk. A visit to Meran’s Christmas Market is simply part of the South Tyrolean Advent experience – whether you come to wander, warm up with a glass of mulled wine, or browse for gifts, it combines tradition, warmth and festive anticipation. Guests staying at the Hotel Hohenwart can reach it within minutes – ideal for a cosy afternoon or a romantic evening amidst the lights of Meran’s old town.
Advent at Schenna Castle
29–30 November and 6–8 December 2025
A truly special Advent experience awaits you at the Schenna Castle, held within the historic castle walls. Where once history was written, the first two Advent weekends are now filled with festive lights, music and the scent of mulled wine and baked treats. Children’s eyes sparkle as they craft and explore, while adults enjoy the heart-warming atmosphere and the castle’s elegant decorations.
The Advent at Schenna Castle is unlike any other market – it combines history, culture and joyful anticipation in a truly unique way. A place to slow down, savour and immerse yourself in the magic of Advent, just a pleasant walk from Hotel Hohenwart.
Christmas Forest Forst in Algund
19 November 2025 – 6 January 2026
At the Forst Brewery, the gardens are transformed into a glittering Winter world of light, flavour and warmth. Over a hundred decorated fir trees, strings of lights, fire pits and lovingly designed wooden stalls create a magical setting that delights both young and old. Families will love the Christmas Forest: children can enjoy the ice rink, the elves’ forest and a small petting zoo, while adults soak in the festive mood. Fires crackle, laughter fills the air and the spirit of the season creates a sense of pure wonder.
Sterntaler Christmas Market in Lana
28.11.-30.11.25 | 05.12.-08.12.25 | 12.12.-14.12.25 | 19.12.-21.12.25 | 23.12.25-24.12.25 | 31.12.25
Set in the tranquil gardens of the historic Capuchin Monastery in Lana, the Sterntaler Christmas Market is full of charm. Under old trees, little lights twinkle, the air smells of cinnamon, oranges and baked goods, and beautifully handcrafted gifts and regional treats await. Music, children’s activities and the warmth of the hosts make it a beloved meeting place for families.
Christmas Market in Algund
28.11.-30.11.25 | 05.12.-07.12.25 | 12.12.-14.12.25 | 19.12.-21.12.25 | 24.12.25 | 26.12.25 | 29.12.25-04.01.26
Around Algund’s Parish Church, this small but charming market invites you to experience a peaceful Advent. Cosy wooden huts, a life-sized gingerbread house and festive decorations create an intimate, welcoming atmosphere – perfect for those who prefer to enjoy the season in a calm, heartfelt way.
Bozen Christmas Market
28 November 2025 – 6 January 2026
Further south lies Bozen’s Christmas Market – the oldest and largest in South Tyrol. On Walther Square, Alpine tradition meets Mediterranean flair, creating a unique festive blend. Amid glittering lights, enticing aromas and beautiful handmade decorations, you can experience the provincial capital in its most magical form.
Advent in Meran and surroundings – festive, heartfelt and full of flavour
Whether you’re strolling through the lively Meran Christmas market, admiring the festive Schenna Castle, or wandering through the glittering Christmas Forest Forst – everywhere you’ll feel the unique spirit that makes Advent in South Tyrol so special. At Hotel Hohenwart in Schenna, you’ll find the perfect retreat after a day of festive exploration. Surrounded by the scent of pine and spices, you can gaze over the sea of lights in the valley, relax in the spa or indulge in culinary delights. This is what Christmas in South Tyrol feels like – genuine, warm and unforgettable.